Blogspot Website
A Blogspot website is a free, Google-hosted blog published on a subdomain like yourname.blogspot.com, built using Google's Blogger platform (blogger.com). 'Blogspot' refers specifically to the de...
What Is a Blogspot Website?
Who this is for: Beginners who’ve heard “Blogspot” mentioned alongside WordPress and want a clear, fast answer before choosing a platform.
A Blogspot website is a free, Google-hosted blog published on a subdomain like yourname.blogspot.com, built using Google’s Blogger platform (blogger.com). “Blogspot” refers specifically to the default subdomain Google assigns to every free Blogger account.
Answer Capsule
A Blogspot website is a blog hosted on Google’s Blogger platform at a yourname.blogspot.com address. Blogger launched in 1999, was acquired by Google in 2003, and remains free as of 2026. It requires no hosting account, no domain purchase, and no technical setup—but offers far less control than a self-hosted WordPress site.
Is Blogspot the Same as Blogger?
Yes. Blogger is the platform; Blogspot is the subdomain. When someone publishes a site at example.blogspot.com, they built it on Blogger. Google has kept the Blogger product alive with minimal updates since acquiring it—the official Blogger Help Center still documents it as a supported Google product.
We see this regularly on client discovery calls: a new client runs their business blog on Blogspot and doesn’t realize they can’t install plugins, run WooCommerce, or fully own their content.
How Blogspot Differs from WordPress
These are the two most common starting points for beginner bloggers, and they are not equivalent products.
| Feature | Blogspot (Blogger) | WordPress.org (self-hosted) |
|---|---|---|
| Cost | Free | Hosting from ~$3/mo |
| Custom domain | Yes (with DNS setup) | Yes |
| Plugin support | None | 60,000+ plugins |
| Ownership | Google owns the platform | You own everything |
| eCommerce | No | Yes (WooCommerce) |
| Design control | Limited templates | Full theme control |
| Risk | Google can shut it down | Controlled by you |
The practical difference: Blogspot is a locked cabinet. WordPress is a house you own. If you ever need to sell products, run ads properly, or hand a site to a client, Blogspot hits a wall fast.
In our testing, migrating a 200-post Blogspot site to WordPress takes 3–5 hours of cleanup work—exported XML rarely maps cleanly to WordPress categories, and image URLs stay on Google’s servers until manually re-uploaded.
When Blogspot Makes Sense
One scenario where Blogspot still wins: a personal hobby blog with zero monetization intent and zero tolerance for technical setup. It’s free, runs on Google’s infrastructure, and needs no maintenance. For anything client-facing, business-related, or intended to grow, it’s the wrong foundation.
The Blogspot Migration Path
If you’re running a Blogspot site and outgrowing it:
- Export your content from Blogger (Settings → Manage Blog → Back up content)
- Import the XML into WordPress via Tools → Import → Blogger
- Set up 301 redirects from old Blogspot URLs to your new domain
- Re-upload images from Google’s CDN to your own WordPress Media Library
For a step-by-step walkthrough of setting up the destination site, see our guide to starting a WordPress site on shared hosting.
Related terms:
- WordPress.org vs WordPress.com — the self-hosted vs hosted distinction inside the WordPress ecosystem
- Custom domain — how to point a real domain at Blogger or WordPress
- WordPress hosting — what shared, managed, and VPS hosting mean for beginners
- WooCommerce — WordPress’s ecommerce layer that Blogspot cannot support
Additional reading:
- Blogger official documentation — Google’s current Blogger Help Center
- How to migrate from Blogger to WordPress — full migration walkthrough on WPSchool
Last verified: April 2026