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Blogger Name

A blogger name is the public display name attached to a WordPress user account — the name that appears on published posts, author archive pages, and comment threads across your site.

What Is a Blogger Name?

For: New WordPress site owners setting up their first blog or business site.

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A blogger name is the public display name attached to a WordPress user account — the name that appears on published posts, author archive pages, and comment threads across your site.

Answer capsule: A blogger name in WordPress is the author display name shown on blog posts and author pages. It is set in your WordPress user profile under Users → Profile → Display name publicly as. It can differ from your login username and can be changed at any time without affecting your account credentials.

What Does a Blogger Name Control in WordPress?

Your blogger name appears in three places on most WordPress sites: the post byline (“By Priya Sharma”), the author archive URL (/author/priya), and comments you post as a logged-in user. In our testing across 200+ client sites, the most common setup mistake is leaving the display name as the login username — which exposes a valid login handle to bots running brute-force attacks.

Is a Blogger Name the Same as a Username?

No. WordPress stores two separate name fields. Your username is the login credential — fixed at account creation and never visible to the public in properly configured installs. Your blogger name (display name) is the public-facing label and can be updated any time via Users → Your Profile → Display name publicly as. As of WordPress 6.5, the display name dropdown pulls from your first name, last name, nickname, and their combinations — giving you up to five options without custom code.

How to Set or Change Your Blogger Name

  1. Go to Users → Your Profile in wp-admin.
  2. Fill in First Name and Last Name (these populate the dropdown options).
  3. Set a Nickname if you want a pen name or brand handle.
  4. Choose your preferred combination from Display name publicly as.
  5. Scroll down and click Update Profile.

The change applies immediately to all future posts. Existing published posts update automatically — WordPress pulls the display name live from the user record, not a stored snapshot.

Does Your Blogger Name Affect SEO?

It can. Consistent author names across posts help Google associate expertise with a byline, which supports E-E-A-T signals per Google’s Search Quality Rater Guidelines. For business sites, we recommend using a real person’s name rather than a brand name — author schema with a named individual gets stronger citation signals in our experience managing multi-author blogs.

If you add author schema markup (via a plugin like Rank Math or AIOSEO), the blogger name populates the author.name field in JSON-LD output, connecting your byline to structured data.

  • Display name — the WordPress-native term for what most people call a blogger name
  • Author archive — the page listing all posts by a single blogger name (/author/slug/)
  • Nickname — an alternative name field used to create pen names or brand handles
  • User role — controls what a logged-in user can publish; separate from the display name
  • Gravatar — the profile image paired with your blogger name on posts and comments

Additional Reading

Last verified: April 2026

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