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Blog Link in WordPress

A blog link in WordPress is the URL of the page that displays your list of blog posts — your posts archive. WordPress lets you assign any page as the 'Posts page,' and that page's URL becomes you...

What Is a Blog Link in WordPress?

Who this is for: Small business owners and beginners setting up their first WordPress site on shared hosting who want to understand how WordPress handles blog post display.

A blog link in WordPress is the URL of the page that displays your list of blog posts — your posts archive. WordPress lets you assign any page as the “Posts page,” and that page’s URL becomes your blog link.

The Short Answer

A blog link is the web address where visitors find your published blog posts. In WordPress, it’s controlled by Settings → Reading, where you assign a static front page and a separate Posts page. As of WordPress 6.5, this has worked the same way since version 3.0.

Why You Encounter This Term

When you first install WordPress, the front page shows your latest posts by default. Once you create a static homepage — which most business sites do — WordPress needs a separate page to display posts. The URL of that page is your blog link.

We see this confusion often on client sites: the owner sets a static front page but forgets to assign a Posts page, so their blog posts disappear from navigation entirely.

  1. Create a blank page called “Blog” (or “News,” or whatever fits your site)
  2. Go to Settings → Reading in your WordPress dashboard
  3. Under “Your homepage displays,” select A static page
  4. Set Posts page to the blank page you just created
  5. Save changes

The URL of that page — for example, yourdomain.com/blog — is now your blog link. You can add it to your navigation menu under Appearance → Menus.

Per the WordPress Reading Settings documentation, you cannot use the same page as both the front page and the posts page.

One Gotcha Worth Knowing

WordPress does not let you add content to a designated Posts page using the block editor. If you open that page to edit it, the editor is locked. This surprises many beginners. The workaround: use a plugin like WPForms or a widget area above the posts loop — or switch to a page builder that supports archive page templates. We’ve used Elementor Pro’s theme builder on dozens of client sites to add a header section above the posts list without touching core templates.

  • Posts page — the WordPress setting that designates which page shows your posts archive
  • Static front page — a fixed page set as the site homepage instead of the posts feed
  • Archive page — any automatically generated list of posts by category, tag, date, or author
  • Permalink — the permanent URL structure for individual posts and pages
  • Posts archive — the full list of your published blog posts

Additional Reading

Last verified: April 2026

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